| Description: Full Job DescriptionSr. Campaign Specialist - Zeta Marketing Platform (ZMP)Position OverviewWe are seeking a dynamic Sr. Email Marketing Campaign Specialist with prior Zeta Marketing Platform experience to support email marketing campaign initiatives. The Sr. Campaign Specialist will play a crucial role in the planning and execution of email marketing campaigns.Within ZMP, the Sr Email Marketing Campaign Specialist will implement end-to-end technical coding of email campaigns and email template development (this includes audience segmentation, enablement of dynamic content, quality assurance, editing, testing, and deployment). This person will work in an agile environment directly with internal teams to deliver campaigns and lists. You will need to understand requirements, develop audience segmentation criteria, script dynamic content, QA/QC audience segments, and ensure timely deployment of emails and SMS communications for the Bank.Our client has a strong preference for local talent in the Boston, MA area who can work a hybrid schedule. However, because of the Zeta Marketing Platform requirement, our client is also open to considering candidates outside of Boston, MA. However, they would like for remote candidates to be willing to come onsite for quarterly visits (ideally 3 days per quarter) at our client's expense.Key ResponsibilitiesUtilizing expert knowledge of email platform(s), including the delivery system.Collaborating with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.Work with project stakeholders to identify requirements, solution development, or the level of effort.Building, testing, and implementing content for automated campaigns, including advanced dynamic content.Performing code & creative reviews to optimize emails.Demonstrate a deep understanding of the client's data sources and effectively interpret requests from the Product Marketing team.Implement standards and quality controls to ensure accuracy and consistency.Ensure compliance and adherence to all federal and state regulations, customer contact rules & customer preferences, including CAN-SPAM requirements. Document all the campaign processes and keep evidence of all approvals and exceptions.QualificationsExperience with Zeta Marketing Platform (Must-Have)Email development experience, preferably in a similar marketing automation tool.Advanced knowledge of HTML/CSS/JavaScript for email, including responsive & fluid code optimized for email.Strong written and verbal communication skills with an ability to communicate campaign insights and business implications to non-technical business partners.Familiarity with Jira or another workflow tool is a plus.Experience with agile methodologies.UI design experience is a plus.In this position, you may have access to client or customer systems, confidential and/or proprietary information or data, including financial information.BenefitsCreative Circle's Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws. A Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility are based on length and dates of service.Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply, but you may also:Email your resume in Word to:sammy.realon@jobalert.creativecircle.com**Please do NOT change the email subject line in any way. You must keep the JobID: : SR9-1874136 -- in the email subject line for your application to be considered.***Sammy Realon - Senior Delivery StrategistFor Creative Circle to represent you for this opportunity, y |
